Some time ago I have published an article in Financial Times Press (although I am still a bit confused with the editorial 'chain' - the article was submitted to Knowledge @ Wharton). Here is the 'teaser' of the paper:
Financial Times Press, September, 21:
"For a long time, the only solution to make websites appealing and "sticky" was to rely on gurus (web designers who were just supposed to know the "right" answers). But what if the guru made a mistake or did not take into account all the variables and created less-than-optimal pages? Alex Gofman explores ways to involve consumers in the co-creation process in the form of multivariate landing page optimization as a possible solution for the problem of the ever-increasing bounce rate on many websites."
You can read the full paper at:
http://www.ftpress.com/articles/article.aspx?p=1015178&rl=1.
I have just completed a 'sequel' for this paper and hope to post it shortly.
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2 comments:
THANKS ALEX! It is great way of improving the stickiness of website. You elaborated everything in details. I understood the complete article easily and very clearly.
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